This short article explores how the media landscape has shifted over the past few years.
The rise of online content has completely changed what is indicated by the term mass media. Before, mass media adhered to a hierarchical design, using a top-down media design. Generally, a small group of experts, such as newspaper writers or broadcasters, who would create material for large audiences who mainly just consumed it. Nevertheless, nowadays, with the aid of the web, the face of media has seen significant change, making the consumption and accessibility of media a lot more accessible and interactive. With access to popular social media platforms, new media examples are revealing that individuals can produce and share their own content, just as easily as they can absorb it. Social media has permitted anyone to contribute to public discussions, instead of just the major media firms therefore as a result, mass media is no longer managed by a few big advocates. Rather, it is spread out across millions of user narratives around the world.
In the present day, online platforms have made it significantly much easier for everyone to produce and distribute material. Previously, producing material for a large audience necessitated access to a series of crucial resources and financing. Presently, with making use of smart devices and common digital innovations, digital media content examples such as short form videos, blog articles and podcasts can be easily created with just a couple of standard gadgets, in addition to reaching a huge audience, extremely rapidly. This has opened the door for more diverse voices, specifically those who were formerly neglected by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social media channels, suggesting that social media has produced a place for underrepresented communities to share their narratives.
In the online media landscape, what we see on the internet is mostly chosen by algorithms which are shaped by our online behaviours. Each social media channel utilizes its own programmed system to suggest new content and recommend material that will appeal to the user. The types of media content examples that will be shown to a user is designed to keep people engaged. The algorithms are designed to keep individuals stimulated by recommending and boosting videos that are relevant, popular or controversial more info among other users. While this level of personalisation can be convenient, it can limit the areas of media that individuals are exposed to, creating more detachment and predisposition among users around social issues. Those who are involved in media production, like the founder of the fund that has stakes in Sky, for instance, would recognise the effect of social media channels in sharing new narratives. Similarly, the chairman of the company that owns NBCUniversal would recognise the effects of user generated material in the media landscape.